MUROD KAMILOV | IELTS
FREE ACADEMIC READING · MK083

Reading Practice
83

Three passages, 40 questions and a 60-minute recommended test time. Free practice with answer review after submission.

FREE PRACTICE60 MINUTES40 QUESTIONS3 PASSAGES
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MUROD KAMILOV | IELTS
ACADEMIC · READING PRACTICE · MK083Candidate
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READING PASSAGE 1

The history of the bar code

Academic Reading Passage

A The first step toward today’s bar codes came in 1948, when Bernard Silver, a graduate student in the USA, overheard a conversation in the halls of Philadelphia’s Drexel Institute of Technology. The president of a food chain was pleading with a professor to undertake research on a method of capturing product information automatically at store checkouts. The professor turned down the request, but Bernard Silver mentioned the conversation to his friend Norman Woodland, a twenty-seven-year-old teacher at Drexel.

B The problem fascinated the two friends, and they set about thinking of a solution. Their first idea was to use patterns printed with ink that would glow under ultraviolet light, and they built a device to test the concept. It worked, but the printing costs were high and the patterns faded over time. Nonetheless, they were convinced they had a workable idea. After several months of work they came up with the linear bar code, using elements from two established technologies: Morse code, in which letters and numbers are coded into dots and dashes, and the method used to record soundtracks in movies. Silver and Woodland patented the idea in 1952, describing their invention as ‘article classification through the medium of identifying patterns’. Part of the problem, though, was that the scanning equipment was unreliable, making the idea a non-starter at that time.

C Scanning systems made little headway until the 1970s, when lasers became affordable. Following this, various systems came into use around the world in stores, libraries, factories and the like, each with its own proprietary code, but there was no standardisation. A consortium of grocery manufacturers and retailers therefore set up a committee to look into bar codes and to standardise what became known formally as the Universal Product Code (UPC). At the heart of the committee’s guidelines were a few basic principles. To make life easier for the cashier, bar codes would have to be readable from almost any angle and at a range of distances. Because they would be reproduced by the million, the labels would have to be cheap and easy to print. And to be affordable, automated checkout systems would have to pay for themselves in two and a half years.

D The committee considered more than a dozen versions of bar codes, including one based on multi-coloured dots and another using a circular bull’s-eye design with lines radiating from a central point. On April 1, 1973, they unanimously agreed on a standardised UPC, a combination of black and white lines and numbers, based on Woodland and Silver’s idea but developed by George Laurer at IBM. Alan Haberman, who headed the subcommittee as president of First National Stores, described the bar code as a kind of world language that worked for everyone. He recalled proudly: ‘We showed that it could be done on a massive scale, that cooperation… was possible for the common good, and that business didn’t need the government to shove them in the right direction.’

E The investment involved in the bar-code revolution was huge. Each of the tens of thousands of grocery outlets in the US had to spend at least $200,000 on new scanning equipment. Chains had to install new data-processing centres and retrain their employees. Printers had to develop new types of ink, plates and other technology to reproduce the code within the exact tolerances it requires, and manufacturers had to spend millions of dollars a year on labels.

F On June 26, 1974, all the tests were done, all the proposals were complete, all the standards were set, and at a supermarket in Ohio, a single pack of Juicy Fruit chewing gum became the first retail product sold with the help of a bar-code scanner. Decades of schemes and billions of dollars in investment now became a practical reality. The bar code on any product could be read and understood in every suitably equipped store.

G The advantages of the system were not clear immediately, as wholesalers, retailers and customers remained suspicious. Some customers believed bar codes were a form of surveillance. During the early weeks Business Week magazine ran the headline ‘The Supermarket Scanner That Failed’. However, the benefits eventually became apparent: it turns out there were massive savings in labour and other areas. Haberman says these included checking out items at twice the speed compared with using traditional equipment, which meant shorter lines. And it did not take supermarkets too long to see that, as well as vastly improving customer service, the bar code could hugely reduce the amount of time spent checking inventory.

H Now, every day more than 5 billion bar codes are scanned in retail outlets throughout the world. Passengers’ luggage is tagged with bar codes by airlines. Staff attach them to babies to ensure the right babies go home from hospitals with the right parents. Runners in major marathons set off with bar codes on their vests, and librarians rely on them. Bar codes have even been mounted on bees by researchers to track their movements.

I As for that original pack of Juicy Fruit, it is now, unchewed and unopened, in the Smithsonian Institution National Museum of American History in Washington.

Questions 1–8

Complete the notes below. Write ONE WORD ONLY from the passage for each answer.

History of the bar code
1948–1952

Methods of recording information automatically were developed by Silver and Woodland.

1st system: used ultraviolet light and a special type of . Problems: expensive and not permanent.

2nd system: based on technology used in Morse Code and also for the of films. Problems: and expensive.

1970s

Availability of cheaper meant scanning technology spread more widely. Problem: lack of in code systems.

April 1973: committee agreed on one universal bar code, the Universal Product Code (UPC).

June 1974: a pack of Juicy Fruit chewing gum was sold with a bar-code scanner.

Advantages of the bar-code system

Supermarkets needed to spend less on labour; the of checkouts increased; doing inventories was much cheaper.

Present day users

Retail companies, airlines and hospital staff use bar codes. Participants in ; scientists studying .

Questions 9–13

Choose TRUE if the statement agrees with the information given in the text, choose FALSE if the statement contradicts the information, or choose NOT GIVEN if there is no information on this.

9Bernard Silver was invited to develop a system for capturing product information by the president of a food chain.
10A committee set up in the 1970s said bar codes should be easy to use and not too expensive.
11Alan Haberman disagreed with government policies on business matters.
12Many grocery outlets were unable to afford the necessary scanning equipment.
13The advantages of the new bar-code scanner took some time to be accepted by users.